GoMalmö

Privacy Policy

How we protect your privacy at GoMalmö

Privacy-Focused Approach

Your privacy matters! GoMalmö is designed with privacy in mind. We don't use website analytics, social media tracking, or collect your personal data. We only use affiliate analytics from GetYourGuide (with your consent) to earn small commissions that keep this website free.

1. Information We Collect

Personal Information

GoMalmö has a privacy-first approach but does use some third-party analytics for affiliate partnerships:

What we do NOT use:

  • Google Analytics or similar website analytics
  • Social media tracking pixels
  • Marketing cookies for advertising
  • User accounts or login systems
  • Email tracking or newsletters

What we DO use:

  • GetYourGuide affiliate analytics for commission tracking
  • GetYourGuide widgets that may set cookies for booking attribution
  • Basic affiliate tracking to measure widget performance

GetYourGuide Analytics

When you interact with GetYourGuide widgets on our site, GetYourGuide may collect:

  • Basic interaction data (clicks, views)
  • Referral information to attribute bookings
  • Technical information for widget functionality
  • Booking data if you complete a purchase (handled entirely by GetYourGuide)

We do not have access to your personal booking details or payment information. All booking data is processed directly by GetYourGuide according to their privacy policy.

Technical Information

Like all websites, our web server may automatically collect basic technical information such as:

  • IP address (not stored or tracked)
  • Browser type and version
  • Operating system
  • Referring website
  • Pages visited and time spent

This information is only used for basic website functionality and security purposes. We do not analyze, store, or use this data for tracking or profiling.

2. Cookies

Essential Cookies Only

GoMalmö only uses essential cookies that are necessary for the website to function properly:

  • Cookie Consent: A small cookie to remember your cookie preferences so we don't show the cookie banner repeatedly
  • Session Cookies: Temporary cookies that help the website function during your visit

No Tracking Cookies

We do not use:

  • Analytics cookies
  • Marketing cookies
  • Social media cookies
  • Advertising cookies
  • Third-party tracking cookies

Manage Your Cookie Preferences:

3. Third-Party Services

External Links

Our website contains links to external websites (restaurants, attractions, booking sites, etc.). We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal information.

4. Affiliate Marketing and Tracking

GetYourGuide Partnership

GoMalmö participates in GetYourGuide's affiliate program. When you interact with GetYourGuide widgets or click on GetYourGuide links on our website:

  • GetYourGuide may set cookies to track referrals and attribute bookings to our website
  • These cookies are managed by GetYourGuide according to their privacy policy
  • We do not have access to your personal booking information
  • We only receive aggregate commission data (not individual customer details)

Affiliate Tracking

The GetYourGuide widgets on our site include tracking parameters that identify traffic from GoMalmö. This allows GetYourGuide to:

  • Credit us with a commission if you make a booking
  • Provide us with general analytics about widget performance
  • Ensure proper attribution of referrals

Your Privacy: We do not receive any personal information about your bookings or browsing behavior. All booking data is handled directly by GetYourGuide according to their privacy policy.

5. Data Sharing

We do not share, sell, rent, or trade any personal information with third parties. Since we don't collect personal data in the first place, there's nothing to share.

6. Data Security

While we don't collect personal data, we still take security seriously:

  • The website uses HTTPS encryption
  • We follow security best practices for web development
  • Regular security updates are applied

7. Your Rights

Since we don't collect personal data, traditional data protection rights don't apply:

  • Right to Access: There's no personal data to access
  • Right to Deletion: There's no personal data to delete
  • Right to Portability: There's no personal data to export

8. Children's Privacy

Our website is suitable for all ages and does not knowingly collect personal information from children under 13. Since we don't collect personal information from anyone, this is not a concern.

9. International Users

This website can be accessed from anywhere in the world. We comply with GDPR requirements by not collecting personal data and only using essential cookies.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. Since we don't collect contact information, we cannot notify users directly of changes.

11. Legal Basis (GDPR)

For users in the European Union:

  • Essential Cookies: Legitimate interest (necessary for website functionality)

12. Effective Date

This Privacy Policy is effective as of January 17, 2025.